The Prosthetics and Orthotics Podcast
The Prosthetics and Orthotics Podcast is a deep dive into what 3D printing and Additive Manufacturing mean for prosthetics and orthotics. We’re Brent and Joris both passionate about 3D printing and Additive Manufacturing. We’re on a journey together to explore the digitization of prostheses and orthoses together. Join us! Have a question, suggestion or guest for us? Reach out. Or have a listen to the podcast here. The Prosthetic and Orthotic field is experiencing a revolution where manufacturing is being digitized. 3D scanning, CAD software, machine learning, automation software, apps, the internet, new materials and Additive Manufacturing are all impactful in and of themselves. These developments are now, in concert, collectively reshaping orthotics and prosthetics right now. We want to be on the cutting edge of these developments and understand them as they happen. We’ve decided to do a podcast to learn, understand and explore the revolution in prosthetics and orthotics.
The Prosthetics and Orthotics Podcast
Telling the Story, Expert Marketing and Insights with Linda Calabria
In this engaging episode of the Prosthetics and Orthotics Podcast, we engage in a deep dive into the dynamic world of prosthetics and orthotics. We kick off the discussion with a look at the industry's trend towards consolidation, examining how major players are expanding their reach through strategic acquisitions and vertical integration. This conversation sheds light on the operational strategies that are reshaping the industry, particularly in the context of insurance reimbursement and cost management.
The episode then shifts focus as Linda Calabria, a seasoned expert with a rich background in marketing, joins the conversation. Linda shares her intriguing journey into the prosthetics and orthotics field, revealing how her passion for marketing and storytelling led her to this specialized sector. Her insights provide listeners with a fresh perspective on how marketing and product management can drive innovation and improve patient outcomes in this niche market.
Throughout the discussion, Linda emphasizes the importance of understanding the unique needs of various stakeholders in the industry, from clinicians and insurance providers to the end-users themselves. She delves into her experiences with multiple companies, discussing the challenges of launching new products and the critical role of regulatory compliance and quality management.
Listeners will also benefit from Linda's practical advice for startups and small businesses in the industry. She highlights the power of digital platforms like LinkedIn and Instagram for building brand presence and establishing thought leadership. Moreover, Linda stresses the necessity of having a clear strategy and understanding the intricacies of market entry, especially for companies looking to break into the U.S. market.
This episode is not just a discussion; it's a masterclass in navigating the complexities of the prosthetics and orthotics industry, offering valuable lessons on innovation, marketing, and strategic planning. Whether you're a seasoned professional, a newcomer to the field, or simply curious about the intersection of healthcare and technology, this episode provides a comprehensive look into the challenges and opportunities that define the prosthetics and orthotics landscape.
This episode is brought to you by Advanced 3D.
